How to Import Evaluations to Shopify and Manage Them All in One Place

/ Tech for Good / By

Online feedback is the online blood and bones of any successful Shopify store. They achieve trusts, improve SEO and are known to increase conversion rates. Gathering and maintaining reviews may not be such an easy task, particularly when switching over to a different platform, or integrating reviews which may be of many different sources. 

There is a Shopify reviews import app and a powerful Shopify reviews management tool where that comes in. This guide will explain step by step how to import reviews to Shopify and manage them in one place helping you to use the social proof as a literal sales machine of your brand.

Import Reviews, Boost Shopify Trust

Somebody decides to start their Shopify store or replatforms WooCommerce, Magenta, Amazon, or AliExpress with zero-reviews on day one. Shoppers will not be convinced without some social proof even though your products are great. 

By importing your existing reviews, you automatically gain credibility on your store, enhance your SEO through addition of content rich in key words and it gives new customers confidence. Using a shopify evaluations import app, you are able to move quickly to leave feedback, photos and star ratings without losing that trust you have already gained.

The Challenges of Managing Reviews Without the Right Tools

Reviews are not efficient to handle manually. You will fail to receive valuable feedback, dangerous negative reviews, which need to be responded to, or lack the ability to display the best testimonials. 

Reviews can be lost between spreadsheets, email folders and various applications, and it is so easy to lose track. A shopify reviews management tool, which is based on Shopify, addresses these problems because it collects, displays, moderates, and analyzes everything in your Shopify dashboard.

What to Look for in a Reviews Import App?

Not all  reviews import apps are equal. The best options offer:

  • CSV integration to import reviews in large volumes of other websites.
  • Direct connection to Amazon, AliExpress, WooCommerce, or other review platforms.
  • Text reviews are not the only support systems available to use: photo and video support are also available.
  • Verified badges of genuine purchases.
  • Automatic reviewing of the appropriate products.
  • Duplicate detection and error handling.
  • Multi-lingual and rating facilities.
  • Simple searching of fields (date, name of reviewer, commentary, photos, rating).
  • Preview and editing facilities before it is published.
  • Migration tips and pointers in case of trouble.

How to Import Reviews to Shopify: A Step-by-Step Guide

Step 1: Prepare and Collect Your Reviews

Export your reviews of your old platform (Amazon, WooCommerce, AliExpress, etc.) in the form of a CSV file. Always include the most important fields: product handle or SKU, name of a reviewer, review text, date, star rating, and photo URLs.

Step 2: Add Your Shopify Reviews Import App of Your Choice

Choose an application that suits you and install it in the Shopify App Store. Link it with your Shopify store and run the onboarding wizard.

Step 3: Map and Upload Your CSV File 

The import option of the app will allow you to upload your CSV. Match every column of your file with the field (e.g. product ID, review text, star rating, image link). Other applications provide a preview feature where you can view and make corrections or remove duplicates before posting.

Step 4:  Review and Approve Imported Reviews

After the import has been successfully finished, make any changes to the imported entries by reviewing, editing or moderating them through your dashboard. Check purchases that have tags (where possible) and remove irrelevant or poor quality feedback.

Step 5: Feature Reviews on Your Store

Make your review widgets complementary to your theme in Shopify. Choose the location of the reviews; on product pages, homepages, collection pages or on a special testimonials page. To present the reviews in an attractive manner, most apps provide the layout such as carousels, grid, or gallery.

Selecting the Best Reviews Import App

The best Shopify reviews import apps that are also all-in-one management tools are the following ones:

1. Yotpo

Yotpo is also popular as a reviews management tool among industries considering its limitless reviews and support to images/video and smooth CSV importation. It enables importing either one-clicks on Amazon, AliExpress, and WooCommerce. The app is also a powerful reviews management app, with automated request emails, moderation, widgets and analytics.

2. Ali Reviews

Ali Reviews focuses on the import of AliExpress and Amazon reviews which are ideal in drop shipping. Its easy workflow, photo management, and customization in terms of the widget make it a favorite among the stores in need of quick and reliable review migration and management.

3. Loox

Loox has a reputation of visually rich photo review carousels and easy importation. Using Loox, you can add CSV files or import the information to popular platforms, and then manage and curate and present reviews in beautiful galleries.

4. Stamped.io

Stamped.io has a robust CSV and integration import functionality and a consolidated review and loyalty dashboard and referral. It is also a quite popular shopify reviews management tool where the brand would like to manage everything under a single location.

5, Opinew

Opinew is aimed at the merchants who want to import Amazon, eBay, or AliExpress reviews in large volumes. It has an adaptable importing system, highly reviewing widgets, and management dashboard that allows easy analysis and moderation.

Why Is Yotpo the Best Platform for Importing and Managing Reviews?

In terms of importing, managing reviews from customers and forming long-lasting trust, Yotpo stands out as the best customer review platform. Yotpo’s seamless integration to e-commerce platforms such as Shopify, WooCommerce, and BigCommerce helps to manage the review collection process with no compromise on the authenticity.

Yotpo’s sophisticated widgets allow you to showcase reviews on your website which improves visibility and conversion rates. If you’re a business serious about image and expansion, Yotpo is the clear selection.

Implementing an Effective Reviews Management Strategy

Managing Reviews Efficiently With a Reviews Management Tool

Once imported, the reviews must be managed:

  • Request the review of each new order to make feedback more current.
  • Middle-level screening of spam/bad material prior to publication.
  • Address reviews- publicly acknowledging positive reviews and comments and responding to negative complaints.
  • Place showcase reviews on all your product pages and at the checkout as well to achieve maximum effect.
  • Analyze the performance of reviews using in-built analytics: monitor submission rates, average ratings, and influence of conversion.
  • Combine with loyalty or referral programs in order to encourage the higher quality of the reviews.

An effective Shopify reviews management tool helps to centralize all these functions to achieve efficiency and effectiveness.

Best Practices for Importing and Managing Reviews

  • Accept only genuine, useful reviews- do not accept fake or irrelevant reviews that can damage the trust.
  • Make reviewer information transparent (name, date, product) to create transparency.
  • Reviews in pictures and videos should be used whenever feasible, pictures enhance credibility.
  • Show top reviews which are recent and verified.
  • Include both favorable and positive reviews to show integrity.
  • Promote continuous follow-ups through auto post purchase email and offers.

Review analytics on a regular basis-optimize review request timing or incentives by review results.

Leveraging Imported Reviews for SEO and Social Proof

Managed and imported reviews are SEO latitudes. They provide user-created content on your product pages that contain keywords so that your product pages are ranked in long-tail search terms. 

The majority of apps allow the use of schema markup, thus your reviews appear as rich snippets (star ratings, reviews) in Google search results – increasing clicks and trust. Include your best reviews in marketing emails, social media and retargeting ads to make your marks felt outside your store.

Using Reviews for Product and Service Improvement

Your reviews management tool is not a tool to display feedback only, but a tool that is a crucial business intelligence tool. Reviews with similar themes, commendation or criticism. 

Gather insights to enhance the description of the products, the sizing guide, the support team, and even the development of the product. Whenever customers observe you in response to feedback, they would easily become repeat customers and strong mouthpieces.

Troubleshooting Common Import and Management Review Problems

  • Error in imports: Check your CSV formatting and mapping. Take advantage of the preview and error reports of the app.
  • Missing product matches: Be sure to have an exact match between your product IDs/handles in your source and the Shopify catalog.
  • Display problems: Adjust the settings of the different widgets or refer to the support in the application.
  • Low increase in review: Maximize on your post-purchase emails, provide incentives and mobile-friendliness of the review process.
  • Fake or spam reviews: Moderate and verified purchase badges should be used to emphasize authenticity.

Conclusion

The basis of ecommerce trust and development is a powerful integrated review system. Using the appropriate Shopify review import application and a powerful Shopify review management tool, you can easily transition, show, and regulate all your customer comments in a single location. 

Collecting reviews in an automated manner, building on rich media and presenting real life experiences will increase conversions, SEO and customer loyalty. Reviews should become a core element of your Shopify plan and see the reputation and sales of your shop skyrocket.