The world of 2024 continues to be one of the most pivotal and rewarding for the online casino industry. It’s hard to imagine that from its humble origins with the dial-up modem and CD-ROM software, today’s multi-billion online casino industry continues to grow at breakneck speed. While massive technological leaps continue to play a significant role, so does AI. This article breaks down all the fantastic ways AI continues to positively impact American Online Casinos.
How AI Improves Cybersecurity
While it takes the special talents of trained human network specialists, cybersecurity demands are that much more demanding in 2024 than in years past. On the one hand, technology has been a major boost, enabling the online casino industry to expand and approach the $100 billion annual revenue mark. On the other hand, thanks to technological leaps, hackers have more access than ever before to personal and financial information.
Unfortunately, hackers have become so adept at ransomware and other measures that they continue to cause trillions in damages for agencies, healthcare industries, and too many businesses to count. Therefore, AI’s first gift to online casinos is to check the current network status for security lapses. Not only can AI detect minor to major issues, but it can also make professional recommendations to get them fixed.
How AI Maintains Cybersecurity
After handling the first level of cybersecurity, online casinos must take the second step to stay ahead of the game by keeping unwanted actors out of their network. For this reason, online casinos have heavily integrated AI tools to certify and prove legitimate new registrations. Besides entering the predictable legal name and address, AI-enhanced registration forms usually require a partial social security number.
It also follows it up with security questions that only the authentic member would know. And with biometrics, the final layer of authentication consists of uploading a current photo ID to be compared with a current selfie.
Even after successfully verifying new registrations, AI doesn’t take a break. Through behavioral AI, online casinos continue to authenticate legitimate members with multi-factor authentication. The most common way to verify a real member is to send a PIN to a registered mobile phone. Also, as an added precaution, most US real money online casinos frequently log members who are inactive on their sites or apps. When logging back in, the multi-factor authentication process begins anew.
How AI Combats Financial Fraud
Because countless players make deposits and process withdrawals simultaneously, the task is too large for even trained professionals to manage properly, but not for AI. Through behavioral AI, online casinos know their members’ proper movements and actions. Therefore, if a player suddenly tries to use another member’s financial information, like a credit card, behavioral AI can quickly flag that act and isolate that member, to the point of locking them out. If proper verification isn’t sent or approved, that online casino might permanently ban that member from the entire network for the protection of the group. Also, if a genuine member is trying a new method or is making an unusual deposit or withdrawal amount, behavioral AI might inquire for further verification.
How AI Is Assisting Game Development
Of course, it’s the highly fluid and graphically sharp games that draw and keep online casino players. Highly reputable sites work with elite developers like Pragmatic Play, NetEnt, and IGT. However, AI has come so far that it is now lending a helping hand in the casino game creation process. Through behavioral AI, game developers know the kind of games, backgrounds, and bonus features that the players prefer.
As a result, it can create a unique and winning blend of brand-new gaming backgrounds or games that are a combination of other successful casino games. Slot games have benefited the most from AI. Some slot games are 100% AI-created, which is why many online casinos can advertise new and exclusive game releases. And because the games come from other successful games, the winning bet is to package bonuses like free spins around this game that are bound to be a success.
How AI Is Making Gaming More Personal
Besides having a smashing casino game library, a successful online casino’s lifeline is banging promotions. Not only are general promotions expensive, but they might also not hit their mark. Because slot games are the most abundant, most of the promotions center around them. But what if you’re not a slot player? What if you prefer card games? No problem.
Through behavioral AI, online casinos can produce dynamic ads to reach their members based on their true gaming habits. So for those who prefer baccarat, AI can produce exclusive ads for those members with baccarat promotions and something similar for craps players.
What Does the Future of AI Hold for Online Casinos?
As technology continues to grow, so do AI tools. No matter how effective AI tools are, they constantly reevaluate their data and algorithms to weed out unnecessary data. Also, as hackers improve their cybersecurity hacks, AI continues to refine and learn new methods to stay one step ahead of them on behalf of online casinos.